WHAT WE ALREADY UNDERSTAND ABOUT YOU
We know SaaS is a great alternative to traditional software installation with the huge growth in cloud solutions. Software as a Service brings quick benefits, low costs, new upgrades and an ability to test it in advance. We can help you use these positives in your promotions!
SOFTWARE IS SEXY
Too mundane to engage and excite? – Trying to make a complex intangible process into something interesting and inviting to the customer through visuals can be difficult.
YOU DO NOT BENEFIT
Old methods of sales feeling more difficult? Some of the reasons why… B2B purchasers are younger more tech savvy and using video to learn before purchase. GDPR regulations changes for B2B will also be changing soon to, which means no more direct marketing.
The power of trends: Keeping on top of trends is really important in fast-paced technology. We know this is integral to your consumer’s trust and being aware of cyber hacking, GDPR regulations and other issues that can really affect the way your company works is key!
Knowing your audience: Understanding the difference between B2B and B2C advertising is essential, just like understanding what the needs are of a back office software user and a cloud-based consumer.
Making it interesting:
Software may not be as appealing to the eye like a new watch or car, but its the benefits that your software brings that’s the exciting and appealing part. We EXCITE, ENGAGE and ENTERTAIN the audience in ways that subtly get across your major benefits so that the audience can draw their own conclusions about how great your software is.
We are great at:
- Humanising the story to make the customer feel like the video is made for them. Let them learn about the company and what you do to help customers before they learn about the features.
- Bringing your software to life, with clever animation and interaction to highlight the key features of what you do.
- Working out the key pain points of the consumer and how we can show them why you product will suit them
“More often than not people just want to do video and go home and Alex is good in the fact that he actually wants to find the story and work it all out. That’s what I like.”
“Alex from Tale Production has taken care of a lot of that scheduling and workflow which really eases the administrative burden.”
Great, give us a call!
We can have you sit down with one of our trained, qualified product engineers and user experience developers, who are trained to be able to understand all the technical elements of what you do. As a result, we will gain insight into your values and benefits to understand your customer – What interests them, how do they currently feel and how your offering will benefit their lives?