Leicester University Innovation Hub Video Case StudyAlex Lees2022-10-12T15:01:27+00:00
Leicester Innovation Hub University Video Case Study
➼ Highly engaged online event, with a greater variety of attendees
➼The first-time students and businesses can easily see the full range of support available to them without spending lots of time searching.
➼ Resulting in a far greater awareness of the services and support
➼ 3 High quality campaign videos, all produced in the height of lock down.
Aim for Rajinder, the Innovation hub manager:
Rajinder Bhuhi is the Innovation hub manager and a key figure in driving the direction of University Video at the Innovation hub.
The key challenge for Rajinder was to find a new supplier she could trust, after a bad experience with a previous company.
She needed a new supplier, to show off the innovation hub to all stakeholders involved.
What were Rajinder’s needs from a video production company?
She needed someone who could quickly understand the variety of offers the University provided.
Someone who could manage and run the project without it taking up too much of her time
A video script and structure that would engage both students and businesses to understand the support on offer.
She wanted to feel proud of the video’s that are being shown to key stakeholders and businesses
Challenges we Faced in Producing the University Video’s.
As the Innovation hub is all about Innovation, we had two key innovation challenges:
1. How can we develop a video with no one around to film?
2. How do we add an innovative approach to a virtual tour?
How we overcame these challenges:
We researched the Innovation hub’s offers and key features,
Developed each of the video’s structure,
Making it easy to understand from a student and business perspecitve
We communicated with the relevant University members to discover current resources we could re-purpose to help tell the story.
We used our extensive bank of 1.5 millions stock videos and motion graphics, manipulating them to fit in with the brand image.
Developed bespoke motion graphics and visual effects to bring an innovation feel to the video.
The Finished Videos for Leicester Innovation Hub
Virtual tour video to show areas of expertise and what is available to businesses and students.
Several online event videos with a teaser video to drive awareness and increase their online presence .
Explainer video to show key services the Innovation hub offer to students and businesses.
Rajinder: “The benefits have been; an agile response, a great understanding of how Universities work and the way we want to deliver our messages and an appreciation of how we want to turn things around quickly”.
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