Your KTP Video Partner That Enables Greater Innovation
Would you like to work with the knowledge transfer expert trusted by leading universities
- Are you short of your KTP targets?
- Are time constraints making it difficult to build personal relationships with academics and businesses?
- Do you have pressure from senior staff?
- Do you want to build consistent KTP leads for the next 3 years without it eating into your time?
What do KTP officers and teams all have in common?
You already need to:
- Filter proposals,
- Cost analyse projects,
- Write applications,
- Advertise to students and
- Manage current KTP projects.
So you could probably do without:
Academic Challenges
- The time constraints of communicating the benefits of a KTP to academics
- Academics not communicating KTP’s and the benefits correctly to their network
- Other academics are keen, but don’t have the networks
Business Challenges
- Building personal relationships with businesses who could benefit from a KTP is taxing
- Benefits of a KTP getting lost in translation between junior to senior business staff.
We Also Know From A Business Perspective:
- They engage more with KTPs when they can see industry-relevant examples.
- They are not ready straight away so you need to be memorable for when they are ready
- They don’t see a KTP as a priority in their business.
- They cannot commit the time to provide the numbers
- Are concerned about the costs.
So How About Bespoke Collaborative Support to Remove These Frustrations, Give Yourself More Time, Whilst Growing Your KTP Portfolio?
What You Already Have as a KTP Officer
- Access to world-leading research
- Access to world-leading facilities and equipment
- Credibility as a project has been supported by the University
- Advertising and employment being completed by the university so saves them time
- Part-funded employment of a skilled graduate
- They get the IP at the end of the project
- An opportunity to trial a graduate and see if they could continue to work for the company in the future
- innovation that could make them leaders in their industry
You Just Need an Approach to Get This Across
We understand all the challenges from your perspective, because we have spoken to KTP officers from all across the UK and have come up with solutions that speaks to academics and businesses.
Below Are Our Solutions To Support Your KTP Needs.
But we have found the best approach is to start a conversation to see if we are a good fit for one another.
In addition, we can suggest the best bespoke solution that fits with your exact challenges.
With This Initial Conversation We Will Look to Understand:
- Your key tasks and activities
- What your targets are?
- What other offers do you have
- Your current onboarding process
- How do you currently funnel academics and businesses
- Other forms of marketing/ video you already have
- Marketing channels you use and others who can help share
“Tale Production had a great understanding of how Universities work and the way we want to deliver our messages and an appreciation of how we want to turn things around quickly”
And If We Believe We Can Support You We Will Talk You Through Some Of Our Approaches:
Communicate And Educate Academics/ Researchers On The Benefits Of Collaboration
- Providing real life examples of how academics build collaborations with business
- Allows you to provide resources that shows them the benefits of real world impact and KTP’s.
- Saves you time having to continually communicate with academics and researchers.
Industry Focused Lead Generation Funnel To Get More Businesses Interested
- Show an industry that a KTP can support their industry and their challenges
- Capture email addresses and provide value to businesses
- Can be automated to capture leads whilst you concentrate on other activities
Case Study Videos From a Successful KTP
- Helps show the process and benefits of a KTP to other business leaders
- Show that the team and university are making great real-world impact contributions
- Builds awareness of expertise and support on offer
