VIDEO CONTENT STRATEGY
It’s common for lots of companies to create content without any real video strategy.
But to stand out you need something that will:
Influence the target audience at each stage of the customer journey
Break down your complex process for your customer to understand
Understand your customer’s behaviours and the popular trends of what they engage with
Increase SEO, click through, ROI and sales
“Alex’s attitude is very professional and he makes people who he is interviewing very comfortable because he had eye contact and leading questions. He opened up a lot of people because a lot of people are shy at the beginning”
“They took initiative; the video Tale Production did for me was product based so they went out, did some location scouting, found some volunteers who were willing to model the product for him, rather than requiring my involvement in that side of things so that was good and helped to build a story as well with real people who would use the product.”
“We just found it very reliable working with them because we kind of knew we could leave our faith in Alex the Director”.
As you may know, we break down any complex process for easy communication to the target audience.
But what does that mean and how do we do it?