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How to use LinkedIn Ads for B2B marketing

How to use LinkedIn Ads for B2B marketingLinkedIn is the number one social platform for B2B marketing with potential clients already within their business mindset and ready to start talking, exploring and understanding their work. LinkedIn ads have been reported to have a 6.1% conversion rate from H …

How to use Facebook Ads for B2C Marketing

How to use Facebook Ads for B2C MarketingFacebook is one of the most powerful tools at your disposal as a modern digital marketer with numerous personalisation and demographic options. These allow you to very effectively narrow down your target customer to ensure that your advertisements are reachin …

Google Remarketing, how to set it up

Google Remarketing, how to set it upRemarketing uses a few lines of code from when an individual visits your website and drops an anonymous cookie in the user’s browser. This targets advertisements to consumers who first visited your site or clicked through your ad but did not make a purchase. On av …

8 tips to decrease bounce rate using video

8 tips to decrease bounce rate using video When hosting video content on your website, you’ll need to consider a number of actions to improve its accessibility. In particular, in this blog you will learn how to: Improve your website speed Convert more website visitors Distribute video on your websit …

Where to place video on your website

Where to place video on your websiteSo you’ve just finished your marketing video that’s going to blow your customers away and convert more visitors on your site, BUT where do you place it? When choosing the best location and distribution method for your video on your website, it is important to cons …

3 Ways to optimise your video marketing on social media 

3 Ways to optimise your video marketing on social media By 2019 it is expected that 80% of all internet traffic will be video content (2017, Cisco). This means that it’s vital that you make the most out of the videos that you post to your social media platforms. Below we have listed 3 easy steps to …

Best Ways to Interview your Customers

Best Ways to Interview your CustomersInterviewing your customers can provide some of the best qualitative data available and will help you to understand which parts of your offer are most valuable to your customers. They will also highlight areas of improvement that could be useful for overcoming co …

How to observe customers with your product or service

How to observe customers with your product or serviceIf you already have a product or service, understanding how your customer interacts with your brand can help you to work out their pain points. This information is particularly useful when refining your marketing approach and can aid in storytelli …

How does the Kano Model Work?

How does the Kano Model work?The Kano model helps us to understand customer perspectives on the different key features of a product or service. In particular, the two measures of satisfaction and sentiment mean that responses fall into one of five categories: 1. Attractive requirements – If these fe …

5 Questions to Highlight Customer Pains

Customer PainsCustomer pains are specific problems that potential customers of your product or service are currently experiencing. They  form an important part of your video marketing strategy as they help to define different parts of your ACD model. They also help to form the storytelling in your a …

What are Customer Pain Points?

What are Customer Pain Points? A pain point is a specific problem that customers of your business are experiencing. It can be the result of using an alternative product or service or the pain endured without any viable solution. Not all potential customers will realise that they have a problem and i …

How to market to the subconscious brain

How to market to the subconscious brain The human mind is made up a conscious and subconscious thinking process that define our daily interactions. Following research by Daniel Kahneman, these processes are more commonly referred to as the system 1 and system 2 of the brain. System 1 (the subconscio …

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