For many businesses, sales tend to spike during Christmas as presents are bought ahead of the big day and people get into the Winter spirit. But, what if your product is underperforming or you want to further increase your existing sales?
Let’s take the example of ice cream.
They tend to be associated with summer, sun and beaches. They are generally seen to be a refreshing snack for a warm day and ice cream vendors find their demand is very seasonal.
However, what if I told you that you could actually increase the sale of ice cream during Christmas?
To do so involves understanding how to connect with your audience on an emotional level through pains, fear, emotion, contrast and ego. Combine this emotional connection with a change to the frame of reference of ice cream and it’ll work a treat.