Problems:

• The previous video supplier was not an education specialist. Which resulted in not understanding the nuance of HE.
• Running the Enterprise team, creating new collaborations.
• Getting buy-in from the wider university board.
• Didn’t have time to drive awareness of its services to a wider audience.

We support Rajinder and the enterprise team at the University of Leicester to create a strategy of ideas that targets the business audience and allows Rajinder to focus on other activities whilst growing the amount of collaborations with business

Rajinder, University of Leicester

• Lisa goal was to open up school and college childrens minds and give them information that they could choose from and discuss with their career advisors
• She required someone professional who could liaise and manage several case studies featuring alumni from aroudn the world
• And an organisation that understood the younger audience that the videos were targeting

We support Lisa and the School and Liaision team to produce content that aligns with the requirements set out by The Office for Students and provide methods for maximising the available content from year 8 through to year 13, with virtual and inperson content.

Lisa, School and College Liason Officer

• Steph’s recent objective was to recruit students locally and international towards a new MSc
• The messaging needed to speak to the rationale of the differing audience to lead them to wanting to find out more
• We also used the connections we make with the university internal video teams to repurpose already filmed content, to get a greater diversity across the video

Our knowledge of who needs to be invovled and also of the decisions an international audience make, enable us to create timelv content, that has maximised impact across multiple channels

Steph, Sports Technology Department